Hi, I'm Erin Dahlgren
Erin Dahlgren
Frustrated with the "big is best" mindset of Silicon Valley as a Google senior engineer, I left that world in 2017. Now I support beginning entrepreneurs, ones who don't have a golden parachute to fall on, or a lot of cash to develop their ideas.

Specifically, I help folks bootstrap through writing to an audience — first to a small email list. By sharing their thoughts, questions, behind the scenes processes, and new ideas, they find early adopters, future customers, enthusiastic collaborators.
Values

Freedom — creatively, in our work; financially, so we can share things that align with our values; freedom from big tech algorithms, so we can reach our people without interference.

Quality — not perfectionism; sharing things we're proud of and caring about the person on the other end; having high standards based on our values, not what we're "supposed" to do.

Connectedness — getting into conversation with others; extending broader conversations; giving credit; being careful not to dominate or co-opt the contributions of others (unethical on its own, and a practice of white supremacy).
Ethics

Human rights matter. Therefore Black Lives Matter. As small business owner working to be actively anti-racist, I pledge to:

Name white supremacy and the impact of racism on our lives, currently in the values expressed on this website, and in the writing reviews I do with clients. In my future newsletter, I commit to doing this too (coming soon).

Engage in anti-racist education for you and your team, currently by reading books and by taking quarterly online workshops by black DEI educators. In the future, when my budget increases, by hiring a black feminist DEI coach to talk with one-on-one.

Commit to open-conflict and allow discomfort, currently by listening, empathizing, and not jumping to defend when I'm in a community experiencing conflict. I don't think I'll ever run a community of my own, but if I do, I'll amend this statement to reflect those responsibilities too.

Invest a portion of your monthly company budget to the Black community, currently by investing monthly in a black-owned business coaching program. In the future, when my budget increases, by hiring black freelancers and consultants to help with design work, tech dev, marketing, and/or operations management.

Express my sincere, long-term commitment to becoming an anti-racist organization in my business communication, starting with this webpage. I'm working on a statement that will be included in my contracts and newsletter. In the future, when my budget allows me to hire, it will be in my job announcements too.

Last updated Nov 9 2020.

Take the anti-racist small business pledge here. Join the BLM movement and donate here.